The posts within a topic build on each other. Start at part 1, or wherever your question is.
What a good website has to do, and how one gets built.
6 posts
Posting, advertising, budgeting: what fits a smaller business.
5 posts
What is changing in artificial intelligence right now, with sources and dates.
Since March 2025 Google has shown AI summaries above the search results in Austria, in German and English. What Google documents about availability, inclusion and measurement.
Self-serve ChatGPT advertising reached 31 European markets in August 2026. Here is what an advertiser in the European Economic Area can and cannot do with it.
AI summaries changed how search results look, and click numbers are falling. Here is what is measured, what each number leaves out, and what a business can influence.
Article 50 of the EU AI Act has applied since 2 August 2026. Who has to label AI-written text, which exception applies, and what it means for a small business website.
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