Skip to content
bown.
DE, Deutsche VersionBook a first call
bown.
DE, Deutsche Version
Book a first call

We reply within one working day.
office@bown.at

One brand.The same everywhere.

Logo, colours and type. From the poster to the menu.

Discuss branding
Example
NACHTGLASBrand identity · Cocktail bar, Vienna
Colours & typefaces

Bordeaux#481F2A

Ivory#F3EBDD

A good evening lingers.

Cocktail bar · Vienna
NACHTGLAS business cards in ivory and bordeaux on a wooden counter
NACHTGLAS poster beside the entrance: “Die Nacht hat Stil.” (The night has style.)
Applications
NACHTGLAS drinks menu on a bistro table beside a glass
Independent brand concept

From the card to the website.

The same mark, the same colours and the same type on the business card, at the entrance, in the feed and on the website. That way your customers recognise the business wherever they come across it.

Example

  • NACHTGLAS

    A good evening lingers.

    nachtglas.bar · @nachtglas.bar

    Business card
  • NACHTGLAS poster beside the entrance: “Die Nacht hat Stil.” (The night has style.)
    Poster at the entrance
  • nachtglas.bar
    Post for NACHTGLAS: “Freitag. Ein guter Grund.” (Friday. A good reason.) Two cocktails on the bar, below them “Cocktails & Vinyl ab 19 Uhr” (from 7 pm).
    Post on Instagram
  • NACHTGLAS
    A red cocktail in a coupe on dark wood

    The night has style.

    Cocktails & vinyl · Fridays from 7 pm

    Book a table

    Signatures

    • SamtrotRum · Cherry
    • SpätlichtVermouth · Soda
    Website on a phone
Independent brand concept for a fictional bar.

We take care of it.

  • Logo & wordmark

    A mark that works small on the business card and large at the entrance, on light and on dark backgrounds. If your existing logo suits you, we keep working with it.

  • Colours & typefaces

    Fixed colours with their colour values, one typeface for headings, one for body text and a matching style of imagery. Set down on one page, as the template for everyone who designs for you later.

  • Applications

    Business cards, posters, food and drinks menus, social media templates and your presence on your website: every application in the same identity.

What you get.

  • Logo and wordmark in all sizes, for light and dark backgrounds
  • Your colours with colour values and your typefaces for headings and body text
  • One page with the rules of your identity, including imagery
  • The agreed applications, such as business cards, posters or menus
  • Templates you can keep working with yourself
  • File formats and usage rights, in writing in the quote

How it works.

  1. First call

    30 minutes for your brand, by phone or at your place. Free and without obligation.

  2. Clear quote

    Elements, applications, files and usage rights, in writing within 2 working days. Your identity is usually ready in under four weeks, depending on scope.

  3. Design & approval

    We check what is already there and design logo, colours and type. You see every draft and approve it.

  4. Applications & handover

    We design the agreed applications and hand over all files, together with the rules of your identity.

Good to know.

Do I need a new logo for this?

Usually not. It is often enough to provide the existing logo cleanly in all sizes and on light and dark backgrounds, and to use it the same way everywhere.

How many channels should a small business maintain?

As many as you can keep up permanently. A well-kept website and a well-kept search profile are worth more than five half-maintained profiles.

What does a new website cost if the presence does need to be rebuilt?

From €499 excl. VAT. We agree the scope and price in writing in the quote beforehand.

Can we start with a small scope?

Yes. We agree the elements you need now and can extend the design later.

Do you also design business cards, posters and menus?

Yes. Business cards, posters, food and drinks menus and social media templates are made in the same identity. Which applications are included is set out in the quote.

Do we get the files?

Yes. We set out file formats, templates and usage rights in the quote, so you know what you can work with afterwards.

More in Knowledge.

Brand & content

How people recognise you.

All services

And your project?

We set out files and usage rights in the quote.

Discuss without obligation