In AI search, a large language model reads several sources, writes one answer out of them and names some of the sources it used. The classic list of links is still there, but it is no longer the first thing people see.
Many people get what they need from the answer and never open a website. That is why fewer clicks reach websites, even when a business is mentioned in the answer itself.
Whether your business is quoted is decided by the system, and that place cannot be bought. What you can do is the groundwork that SEO has always asked for, clear pages that answer real questions and facts that are easy to check. On Google, these written answers are called AI Overviews.
Visibility
With Google reviews, you may ask your customers for an honest review and reply to it publicly. Bought or self-written reviews, rewards such as discounts, and asking only satisfied customers are prohibited: the first by Austria's Unfair Competition Act (UWG), all of them by Google's policies.
Visibility
A Google Business Profile is free, is set up and verified once, and only stays useful if opening hours, services, photos and replies to reviews are kept up to date.
Visibility
You are found when your website is technically clean and fast, your content answers your customers' questions and your business details are consistent and current everywhere.
AI News
AI summaries changed how search results look, and click numbers are falling. Here is what is measured, what each number leaves out, and what a business can influence.
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