SEO stands for search engine optimization. It is the ongoing work of making a website easier to find when people search for what you offer.
The work has three parts. The technical basis covers speed, a clear structure and clean addresses. The content part means answering the questions your customers really ask, in their words. The local part means that your address, your opening hours and the area you serve are correct and say the same thing on your site and in your Google Business Profile.
Nobody can guarantee a position in the results. The search engine decides the ranking, and it changes how it decides. What you can control is the groundwork, including structured data that helps machines read your pages, and the same groundwork now also matters for AI search.
AI News
Since March 2025 Google has shown AI summaries above the search results in Austria, in German and English. What Google documents about availability, inclusion and measurement.
Marketing & advertising
A cookie banner is mandatory in Austria as soon as your website uses cookies or similar techniques that are not technically necessary, such as the Meta Pixel, Google Analytics or advertising cookies: under § 165(3) TKG 2021 these may only run after active consent, and “Reject” has to be as easy as “Accept”.
Websites & shops
Core Web Vitals are three Google metrics for loading (LCP), responding to input (INP) and content shifting around (CLS); good means at most 2.5 seconds, 200 milliseconds and a score of 0.1.
Visibility
You are found when your website is technically clean and fast, your content answers your customers' questions and your business details are consistent and current everywhere.
Prefer not to do this yourself? bown offers a free 30-minute intro call to talk through your project.