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Glossary

Short definitions of the terms used across our posts.

A

AI Act
The AI Act is the European Union's regulation on artificial intelligence, Regulation (EU) 2024/1689.
AI Overviews
AI Overviews is Google's name for the AI-written summaries that appear above the classic search results.
AI search
AI search is search in which a language model writes an answer out of several sources instead of only listing links.

B

Backup
A backup is a complete copy of a website, its files and its database, taken at a point in time.

C

Content management system
A content management system lets you change the texts and images on your website without touching code.
Contextual advertising
Contextual advertising is selected from the content a person is looking at right now, not from a profile of that person.

D

Domain
A domain is the address people type to reach your website, for example bown.at.

G

Google Business Profile
A Google Business Profile is the free entry a business keeps with Google, with address, opening hours, photos and reviews.

H

Hosting
Hosting is renting space and computing power on a server that keeps the files of your website available on the internet.

L

Large language model
A large language model is a program trained on very large amounts of text that predicts likely continuations of text.

R

Responsive design
Responsive design means one web page adjusts its layout to the screen it is shown on, from a phone to a desktop monitor.

S

SEO
SEO stands for search engine optimization, the work of making a website easier to find in search results.
SSL certificate
An SSL certificate is a small file on the server that encrypts the connection between a visitor and your website.
Structured data
Structured data is machine-readable information inside a web page that describes what the page is about.

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