Contextual advertising is advertising chosen from what a person is looking at right now, for example the page in front of them or the conversation they are having. A page about hiking routes can show hiking boots, without anybody knowing who the reader is.
It needs no personal history and no profile, and that is the difference from personalized advertising. Because of this, it also works in places where personalized advertising is not available.
That is the case for advertising inside ChatGPT in the European Economic Area, which is the European Union plus Iceland, Liechtenstein and Norway. Austria belongs to it. There, the current exchange with the large language model supplies the context, and the advertising is picked to fit it.
Marketing & advertising
You run TikTok ads in TikTok Ads Manager with a minimum budget of more than 50 US dollars per day and campaign, usually as a video in the feed or as a Spark Ad from one of your own posts; in Austria, people under 18 must not be shown ads tailored to them.
AI News
Self-serve ChatGPT advertising reached 31 European markets in August 2026. Here is what an advertiser in the European Economic Area can and cannot do with it.
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