A Google Business Profile is the free entry a business keeps with Google. It shows the name, the address, the opening hours, a phone number, photos and the reviews people leave, and it appears in search results and on the map.
For a business with a street address, this entry is often seen more often than the website itself. People check whether you are open, then call or simply walk in, without ever opening a page of your site.
Its value comes from keeping the information correct, above all the opening hours and the phone number. Changed hours around a public holiday belong in the profile on the same day you decide them. The entry should also agree with what stands on your website, which is part of local SEO, and clear, current information of this kind is what systems behind AI search read as well.
AI News
Since March 2025 Google has shown AI summaries above the search results in Austria, in German and English. What Google documents about availability, inclusion and measurement.
Visibility
With Google reviews, you may ask your customers for an honest review and reply to it publicly. Bought or self-written reviews, rewards such as discounts, and asking only satisfied customers are prohibited: the first by Austria's Unfair Competition Act (UWG), all of them by Google's policies.
Visibility
A Google Business Profile is free, is set up and verified once, and only stays useful if opening hours, services, photos and replies to reviews are kept up to date.
Websites & shops
For online appointment booking, a ready-made tool is enough for most small businesses, as long as it offers a data processing agreement and sends reminders. Your own solution pays off when booking depends on how you work, for example on tables, rooms, pre-orders or payments that no tool handles that way.
Brand & content
Your business is recognised online when colours, typeface, images and language are the same on every channel and your details are correct everywhere.
Visibility
You are found when your website is technically clean and fast, your content answers your customers' questions and your business details are consistent and current everywhere.
AI News
AI summaries changed how search results look, and click numbers are falling. Here is what is measured, what each number leaves out, and what a business can influence.
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