Marketing & advertising
- Example
Post regularly or run ads?
Posts build trust in your business over time, ads make a specific offer known quickly, and your goal decides which form you need.
- Example
A marketing budget that fits your business
A usable marketing budget starts with a goal and then separates three items from each other, namely production, ongoing support and the money for the advertising platform.
- Example
Meta Ads or Google Ads, which fits your business?
Google Ads fits when people already search for your service, Meta Ads on Instagram and Facebook fits when you want to make an offer known that nobody is searching for yet, and many businesses start with the channel that matches their most common enquiry.
- Example
Advertising on TikTok: costs, formats and rules in Austria
You run TikTok ads in TikTok Ads Manager with a minimum budget of more than 50 US dollars per day and campaign, usually as a video in the feed or as a Spark Ad from one of your own posts; in Austria, people under 18 must not be shown ads tailored to them.
- Example
Cookie banners in Austria: when tracking, the Meta Pixel and consent require one
A cookie banner is mandatory in Austria as soon as your website uses cookies or similar techniques that are not technically necessary, such as the Meta Pixel, Google Analytics or advertising cookies: under § 165(3) TKG 2021 these may only run after active consent, and “Reject” has to be as easy as “Accept”.
And your project?
Prefer not to do this yourself? bown offers a free 30-minute intro call to talk through your project.