Basics
- Example
Where your website actually lives when it is online
Your website is a set of files on a server in a data center, your domain is the address that sends visitors there, and email runs as a separate service alongside it.
What ongoing maintenance for your website includes
Ongoing maintenance means someone backs up, updates and monitors your website and handles small changes, so that it stays reachable and secure.
- Example
Moving your domain and email without anything going down
Moving domain and email works without an outage if you first record every DNS entry, prepare mailboxes at the new provider, only then switch over, and cancel the old contract only once everything demonstrably works.
What a website has to do for a small business
A website for a small business has to explain within a few seconds what you offer, work on a phone and make an enquiry possible without detours.
When an online shop pays off for your business
An online shop pays off when you sell products or clearly defined services at clear prices, shipping or pickup is sorted, and someone handles orders, returns and upkeep for the long term.
What does a website cost in Austria?
What a website costs depends mainly on scope, design, content and features such as a shop or booking. At bown a website starts from €499 excl. VAT, and running it with hosting and maintenance from €39 per month excl. VAT.
- Example
Is your website too slow? Core Web Vitals explained.
Core Web Vitals are three Google metrics for loading (LCP), responding to input (INP) and content shifting around (CLS); good means at most 2.5 seconds, 200 milliseconds and a score of 0.1.
- Example
Austria's Accessibility Act: what applies to websites, online shops and bookings since June 2025.
Since 28 June 2025, Austria's Accessibility Act (BaFG) applies to websites and apps through which consumers conclude a contract, such as online shops, ticket sales and online bookings. Micro-enterprises with fewer than ten employees and at most €2 million in turnover or balance sheet total are exempt.
- Example
Online appointment booking: a ready-made tool or your own solution?
For online appointment booking, a ready-made tool is enough for most small businesses, as long as it offers a data processing agreement and sends reminders. Your own solution pays off when booking depends on how you work, for example on tables, rooms, pre-orders or payments that no tool handles that way.
- Example
Post regularly or run ads?
Posts build trust in your business over time, ads make a specific offer known quickly, and your goal decides which form you need.
- Example
A marketing budget that fits your business
A usable marketing budget starts with a goal and then separates three items from each other, namely production, ongoing support and the money for the advertising platform.
- Example
Meta Ads or Google Ads, which fits your business?
Google Ads fits when people already search for your service, Meta Ads on Instagram and Facebook fits when you want to make an offer known that nobody is searching for yet, and many businesses start with the channel that matches their most common enquiry.
- Example
Advertising on TikTok: costs, formats and rules in Austria
You run TikTok ads in TikTok Ads Manager with a minimum budget of more than 50 US dollars per day and campaign, usually as a video in the feed or as a Spark Ad from one of your own posts; in Austria, people under 18 must not be shown ads tailored to them.
- Example
Cookie banners in Austria: when tracking, the Meta Pixel and consent require one
A cookie banner is mandatory in Austria as soon as your website uses cookies or similar techniques that are not technically necessary, such as the Meta Pixel, Google Analytics or advertising cookies: under § 165(3) TKG 2021 these may only run after active consent, and “Reject” has to be as easy as “Accept”.
- Example
How to be found on Google and in AI search
You are found when your website is technically clean and fast, your content answers your customers' questions and your business details are consistent and current everywhere.
- Example
Setting up and maintaining your Google Business Profile
A Google Business Profile is free, is set up and verified once, and only stays useful if opening hours, services, photos and replies to reviews are kept up to date.
- Example
Google reviews: what is allowed and how to reply well.
With Google reviews, you may ask your customers for an honest review and reply to it publicly. Bought or self-written reviews, rewards such as discounts, and asking only satisfied customers are prohibited: the first by Austria's Unfair Competition Act (UWG), all of them by Google's policies.
- Example
What makes your business unmistakable online
Your business is recognised online when colours, typeface, images and language are the same on every channel and your details are correct everywhere.
- Example
Take photos yourself or book a shoot?
You can take everyday photos for social media yourself with a phone; for pictures that stay the same for a long time and introduce your business, such as on your website or in ads, a planned shoot usually pays off.
And your project?
Prefer not to do this yourself? bown offers a free 30-minute intro call to talk through your project.